Hot Takes

Nobody Buys Features. Everyone Buys Fit.

ETA Transact 2025 wasn’t about new features. It was about how—and where—they fit. From B2B payments to embedded lending and vertical SaaS, we spoke with operators building for flow, not flash.

Lee Arthur
Lee Arthur
Apr 4, 2025
Nobody Buys Features. Everyone Buys Fit.
Hot Takes

From the Floor: Hot Takes on Making Transact ETA Count

From booth strategy to biometric payments, today’s roundup captures how the pros are making Transact count. Featuring insights from Mastercard, LeanData, Paysafe, and more.

Lee Arthur
Lee Arthur
Apr 3, 2025
From the Floor: Hot Takes on Making Transact ETA Count

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