Unofficially ETA Transact – Your Exclusive Weekend Wrap-Up

The event’s over, but the insights are just getting started.

Author

Sophie Bruxner-Randall
April 06, 2025 • Estimated Reading Time: 4 minutes

Hi there,

That’s a wrap on ETA Transact 2025! After three packed days of deep dives, deal-making, and next-gen innovation, the show floor is quiet—but the ideas and opportunities we uncovered are just beginning to take shape.

This weekend edition brings together the most talked-about sessions, standout interviews, and bold hot takes you need to revisit. And yes, we’ll be back in your inbox with more exclusive commentary and coverage from the industry’s sharpest voices.

🧠 Key Sessions You May Have Missed:

The Future is Bright for B2B Payments
RJ Ancona (Amex), Carey O’Connor Kolaja (Versapay), and Dean M. Leavitt (Boost) explored the CFO’s evolving role, automation in accounts receivable, and why business payments are finally catching up to consumer expectations.

Leveraging AI & Integrated POS Solutions to Drive Small Business Growth
Fiserv, Clover, Payroc, and Paysafe discussed how AI is transforming the POS ecosystem—covering everything from menu scanning to dynamic ordering and fraud prevention.

Smarter Scaling Through Sandboxes
NayaOne showcased how digital sandboxes can slash vendor onboarding from months to days, enabling more nimble innovation across fintech partnerships.

🎤 Bobsguide Interviews

Natalie Luneva, COO at DepositFix

“When B2B companies streamline accounts receivable, it’s not just about payments — it’s about unlocking value across the entire system.”

Tonida Vaka, Co-Founder & CEO of TapifyGo

“There’s a huge demand from ISVs and ISOs for bundled, pre-vetted tech solutions. We’re bridging the gap between innovation and execution.”

Nima Montazeri, CPO at Liberis

“Everyone is focused on merchant experience. It’s all about less friction and more integration.”

🔥 Hot Takes We Loved:

Grey Burnett, CFO at CentreEdge Software:

“We don’t want to just jump on the AI bandwagon — we’re looking for real benefit and thoughtful rollout.”

Bob Legters, Paysafe:

"Merchants don’t care if it’s AI — they care if it saves them time. Invisible UX is what wins."

Carrie O’Connor Kolaja, Versapay:

"Automation isn’t just about efficiency — it’s about trust. Payments are emotional, even in B2B."

💜 A Big Thank You to Our Sponsor – Liberis

We couldn’t have done this without Liberis, our headline sponsor for Unofficially ETA Transact. Their on-the-ground insights and future-facing vision have shaped our wrap-up coverage. Be sure to check out their full perspective from the show floor.

🔮 What’s Next?

Expect even more exclusive interviews, market commentary, and takeaways from the people redefining payments in real time. The event may be over, but we’re not done digging into the future.

🔗 Follow us on Instagram and TikTok for real-time updates.

— The Unofficially ETA Transact Team

SPONSORED BY

Not affiliated with ETA Transact Events

Bobsguide is a Contentive publication in the Events division