ETA Transact Starts Today – Here’s What We’re Excited About

Hi there,

It’s go time — ETA Transact 2025 kicks off today at Mandalay Bay, Las Vegas, and we couldn’t be more excited to dive in. Whether you're heading to the show floor or tuning in from afar, this year's event is packed with future-shaping conversations and innovations.

🔍 Agenda Highlights

🗝️ 4:50 PM – Opening Keynote
Expect bold predictions and market-shaping insights to kick off the event on the Main Stage.

🎉 4:25 PM – Show Floor Opens + Welcome Reception
Get your bearings and meet key players in the ecosystem. This is where the networking magic starts.

🏆 5:00 PM – ETA CPP, YPP & Forty Under 40 Recognition
Celebrate the standout professionals shaping the future of payments.

🎤 7:00 PM – ETA Star Awards & Visa Celebration (Ticketed)
Cap off the day in style at the House of Blues — honoring this year’s trailblazers.

💡 Why We’re Talking About Embedded Finance

One of the hottest themes this year? Embedded finance — and it’s taking centre stage across the payments ecosystem.

That’s why we’re thrilled to have Liberis as our sponsor at Unofficially ETA Transact. Liberis is pioneering how platforms embed small business lending directly into the user journey — no paperwork, no delays, just capital when it’s needed most.

🎤 We’ll Be There Too

Bobsguide will be live at the event, reporting from the floor. Keep an eye out for our daily digests packed with session highlights, quotes, and what’s happening off the record.

🔗 Follow us on Instagram and TikTok for real-time updates.

Until tomorrow — safe travels if you’re en route, and we’ll see you in Vegas!

— The Unofficially ETA Transact Team

Not affiliated with ETA Transact Events

Bobsguide is a Contentive publication in the Events division