Day 3 insights + what’s next from Unofficially ETA Transact

🎬 Unofficially ETA Transact: Final Day Wrap-Up

Author

Sophie Bruxner-Randall
April 05, 2025 • Estimated Reading Time: 4 minutes

Hi there,

That’s a wrap on ETA Transact 2025 — but this isn’t goodbye. Over the past three days, we’ve captured the trends, voices, and sparks that defined the show.

And we're just getting started.

Expect even more exclusive interviews, founder insights, and partner spotlights landing in your inbox over the coming weeks — all from the Unofficially ETA Transact team. If you’re not subscribed yet, subscribe now.

📌 Key Sessions from Day 3

Top 10 Payments ISVs Award Recognition: This session celebrated the most innovative Independent Software Vendors in the payments space, highlighting their contributions to advancing payment technologies. ​

EMPOW(H)ER Luncheon: A gathering focused on empowering women in the payments industry, featuring discussions on leadership, mentorship, and fostering diversity within the sector.

Big thanks to Liberis, our official sponsor for Unofficially ETA Transact.

Being on the ground and in the thick of it, the Liberis team offered sharp insight into what matters most right now — from merchant-first journeys to embedded finance innovation.

🎙️ Catch our hot take with Nima Montazeri, CPO at Liberis:

“Everyone is focused on merchant experience. It’s all about less friction and more integration.”

🔗 Learn more about Liberis’ embedded finance platform here.

🌐 What’s Happening on Socials?

#Transact2025 in the books! | Wendy Wootton

Met some incredible people, made new connections, reconnected with my hashtag#paytechwomen CA Chapter colleagues and had awesome conversations. So many amazing companies, innovators and ground breaking ideas pushing the envelope in this ever changing industry.

Thank you to POPcodes for a fun night touring the strip in the one and only Cartzilla, celebrating their Transact 2024 Most Innovative Solution award!

Lastly, closing it out with an incredible hashtag#Empow(h)er luncheon and workshop. Truly inspirational and thought provoking!

Wrapping up at ETA Transact in Las Vegas this week | Guiseppi Marzelli

Plaid, which connects bank accounts to financial applications, has sold about $575 million worth of common stock at a $6.1 billion post-money valuation, the fintech company confirmed to TechCrunch this week they won't be looking to go public in 2025.

QorPay, the new payment facilitator has officially launched and integrated their payment technology with Visa Cybersource. They also announced their partnership with AEVI this week for in-person payments.

Greencard Payments has officially launched as the go to Pay by Bank Application for Cannabis. Greencard is helping payment companies provide a better payment solution for cannabis merchants now that cashless ATMs are being shut down at cannabis locations.

Chime has released a new premium membership tier called Chime+ and Deion Sanders, also known as Coach Prime is getting another nickname 'Coach Chime' as he's become a massive advocate for Gen Z's financial success. Go Buffs :)

What’s more fundamental to a business than accepting a payment? | Antony Cahill

Tapping into new technology to accept payments more efficiently and securely can be what sets a business apart in today’s rapidly digitalizing world.

At ETA TRANSACT this week, Visa announced three new products that will cut through some of the complexity that often comes with accepting payments amidst rising digital expectations:

👀 What’s Next from Unofficially ETA Transact:

Although this is our final daily wrap, we’re far from done.

Coming soon:

  • More exclusive interviews

  • Founder POVs and analysis

  • Post-event recaps and trend deep-dives

  • What ETA Transact told us about the year ahead in fintech

If you’re not already on the list, make it official: [Subscribe here].

📲 Spread the Word:

Enjoying Unofficially ETA Transact? Share with your team, or follow along on Instagram and TikTok for more bite-sized content and behind-the-scenes clips.

Thanks for following along,

— The Unofficially ETA Transact Team

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