3 Weeks to Go: What to Expect at ETA Transact 2025

Hi there,

We're just three weeks away from ETA Transact 2025! From April 2–4 at Mandalay Bay, Las Vegas, the biggest names in payments will come together to explore the future of the industry — and we’ll be there to cover it all.

Last year's event set the bar high, with standout sessions on real-time payments, AI-driven fraud prevention, and the rise of digital wallets. We saw major announcements from fintech leaders, heated debates over regulatory changes, and a surge in interest around open banking. This year, we’re expecting even more innovation and disruption — and we’ll be right there to keep you in the loop.

🔎 Key Themes to Watch in 2025

Here’s what we think will define ETA Transact this year:

💡 Embedded Finance Takes Center Stage

Embedded finance is set to dominate conversations this year, as more businesses look to integrate financial services directly into their products and platforms. Our sponsor, Liberis, is at the forefront of this shift, helping businesses unlock new revenue streams and customer value through embedded lending solutions. Expect to see major announcements and partnerships in this space.

🛡️ Fraud Prevention and AI

With the growing complexity of payment systems, fraud prevention remains a top priority. We expect to see deep dives into how AI and machine learning are being deployed to identify and prevent fraudulent activity in real-time.

🌍 Cross-Border Payments and Global Expansion

As payments become more seamless, businesses are looking to expand internationally. Sessions on cross-border payment infrastructure, regulatory challenges, and new market opportunities will be key highlights.

🚀 Real-Time Payments and Instant Settlements

Following last year’s conversations around FedNow and the evolution of instant payment rails, this year’s event will focus on how businesses are capitalizing on faster payment cycles and what it means for customer experience.

🎤 Exclusive Coverage from Bobsguide

We’ll be on the ground at Mandalay Bay, bringing you exclusive interviews with industry leaders, session recaps, and insights from the floor. If you’re attending, keep an eye out for us — and if you can’t make it, we’ve got you covered with daily updates straight to your inbox.

Stay Tuned for Exclusive Coverage

📩 We’ll be live reporting throughout the event with expert takeaways, key session insights, and exclusive interviews.

🔗 Follow us on Instagram and TikTok for real-time updates.

— The Unofficially ETA Transact Team

Not affiliated with ETA Transact Events

Bobsguide is a Contentive publication in the Events division