1 Day to Go: What Not to Miss at ETA Transact 2025

Embedded finance, AI, and smarter lending take the spotlight — here’s what to catch on Day 1.

Author

Sophie Bruxner-Randall
April 01, 2025 • Estimated Reading Time: 4 minutes

Hi there,

It’s nearly here — ETA Transact 2025 kicks off tomorrow at Mandalay Bay, Las Vegas, and the energy is already building. Whether you're a first-timer or a seasoned attendee, this year’s event promises to be one of the most exciting yet.

We’ve gone through the agenda and picked out a few sessions and trends you won’t want to miss:

🔥 Top Sessions to Bookmark For Tomorrow

📍 4:25 PM – Welcome Reception & Show Floor Opening
Location: Bayside AB
Why Attend: Start the conference by connecting with industry peers and exploring exhibitor booths in a lively atmosphere.

📍 4:50 PM – Keynote Address
Location: Main Stage
Why Attend: Gain insights from leading voices in payments as they set the stage for the discussions ahead.

📍 5:00 PM – ETA CPP, ETA YPP & Forty Under 40 Recognition
Location: Main Stage
Why Attend: Celebrate the achievements of rising stars and distinguished professionals shaping the future of payments.

📍 7:00 PM – ETA Star Awards & Visa Celebration ($)
Location: House of Blues Music Hall
Why Attend: Honor the industry's top innovators and leaders at this prestigious event. Registration is required.

💡 Why Embedded Finance is the Theme to Watch

Embedded finance is fast becoming the default delivery model for financial services. From payment processing to small business lending, the ability to offer seamless financial experiences within your platform is no longer optional — it’s expected.

And that’s where Liberis comes in.

As the leaders in embedded business finance, Liberis helps platforms integrate lending directly into their user journey — offering personalized funding in just a few clicks, powered by real-time sales data.

Rob Straathof, CEO of Liberis, said it best at Fintech Meetup:

"A seller on eBay logs in, sees their sales data, and gets a funding offer right there in their dashboard. No paperwork, no waiting — just four clicks, and money is in their account."

If embedded finance is on your roadmap (and it should be), don’t leave Vegas without talking to Liberis.

🎤 We’ll Be There Too

Bobsguide will be live at the event, reporting from the floor. Keep an eye out for our daily digests packed with session highlights, quotes, and what’s happening off the record.

🔗 Follow us on Instagram and TikTok for real-time updates.

Until tomorrow — safe travels if you’re en route, and we’ll see you in Vegas!

— The Unofficially ETA Transact Team

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Not affiliated with ETA Transact Events

Bobsguide is a Contentive publication in the Events division